You can’t just grab any footage off the internet and use it in your own marketing – but even footage that’s been licensed for public use may come with a set of rules and regulations that you need to understand. Here are the main things you need to know before you start using stock footage in your own work. Of course, you can’t just grab any footage off the internet and use it in your own marketing – but even footage that’s been licensed for public use may come with a set of rules and regulations that you need to understand. Not all stock footage is created equal as far as legality goes.
The Legal Stuff: What You Need to Know When Using Free Stock Footage If there are any gaps in your self-shot footage, stock footage can patch them without drawing attention to them.
If you want to get footage of places you can’t visit yourself, stock footage is the way to go. For instance, thanks to other people’s uploads to the web, you can find clips of outer space and various well-known locations across the world without ever having to set foot there.
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